Because of today’s fast paced lifestyle, most of us are too busy trying to achieve one goal after the other and in this rat race we forget to take a moment out for our health. Particularly, heart health. Be honest, when was the last time you actually thought about the organ that pumps blood throughout your body? Was it after your last breakup when you thought you wouldn’t be able to get over the pain?
Breakups are painful yes. But you know what’s even more painful? HEART ATTACKS. It’s no joke fellas. In 2013 WHO estimated that around 31% of all deaths in Pakistan were due to cardiovascular diseases. Cardiovascular diseases or CDVs for short are caused when you have an unhealthy lifestyle or have history of the disease in your family. Obesity, high blood pressure, high glucose and cholesterol are some risk factors that could contribute to heart disease. Do you know why I know all this? Because of the brilliant and timely initiative #ProjectDKL or “Project Dil kay Liye” by Tabba Heart Institute to create awareness on heart healthcare this World Heart Day.
As a part of the project, Tabba Heart Institute conducted an activity at LuckyOne Mall from 22nd to 24th September 2017 and also did an online awareness campaign with the help of a handful of bloggers (me being one of them duh) (Is duh still a thing? Curse you Gen Z and your hip new vocab, I feel so old). During the activation of #ProjectDKL at LuckyOne Mall, thousands of people were engaged in healthy activities and games. People were given several giveaways on answering a health-related quiz and playing healthy games.
Globally, over 17.5 million people die every year due to heart diseases. We get so freaked out by epidemic outbreaks and yet it’s ironic that no one actually takes these major preventable diseases seriously.
World Heart Day is celebrated on 29th of September all over the world to inform people around the globe that heart disease and stroke are the world’s leading cause of death.
#ProjectDKL serves as a platform to create awareness about heart diseases encouraging people to focus on their heart’s well-being and keep it healthy and happy.
Project DKL is a way of life, it aims to create a healthy environment, encouraging people to switch to a healthier lifestyle through exercising, eating healthy, quitting smoking & getting regular medical check ups done. Being a fitness newbie myself, I would suggest that if you are interested in improving your health, take baby steps. Start with a 15 minute daily walk at any time of day and slowly incorporate longer and more complicated exercises to your routine according to your own pace. Similarly, make healthier choices while eating. Skip that fizzy drink, get water instead. Switch the mashed potatoes with a side of grilled veggies with your steak. Have a fruit salad for dessert.
The hashtag #ProjectDKL was one of the top Twitter trends on Saturday, 23rd September 2013 with Twitteratis, Journalists and even nutritionists like Saddaf Fayyaz sharing positive tweets on the hashtag. You can also join in the conversation on the hashtag if you want to help raise awareness about heart health.
Tabba Heart Institute is one of the best and most comprehensive cardiology services providing institute in Pakistan, recognized by American College of Cardiovascular Diseases for its efforts and contribution. You can check out the great work Tabba Heart Institute is doing on Facebook and their Website.
Don’t forget to keep your heart healthy and remind others of why today is so important.