Celebrating Winter Bliss With Those Who Deserve It – #TumhariMehnat by Caltex Pakistan

Winter is the season to rejoice for some, but it is also the time to struggle for many. When we sit in the comfort of our homes waiting for the food we ordered, a hardworking guy out there is riding on his 2 wheeler through the chilly wind to make sure that our food is served hot.

#TumhariMehnat was an initiative by Caltex Pakistan under their Winter Bliss campaign to help and reach out to all such people out there who leave the comfort of their homes every day to bring comfort to us. Whether it’s the traffic police guy who stands tall throughout the summer heat and winter breeze; the milkman touring his way around the city or the newspaper guy who wakes up early every morning to bring freshly brewed headlines to our doorstep – we have super heroes all around us! But not all of them can afford to wear a cape, least of all a jacket to keep themselves warm.

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Caltex Pakistan took a step this winter to give out a small token of appreciation to all these superheroes who rightfully deserve it and also enabled everyone to do the same.

During this campaign a winter care kit including helmet and winter jackets were sent out to various social media influencers and bloggers that helped create a positive chain reaction on the hashtag, garnering over 50 Million+ Impressions.

Through this campaign people got a chance to recognize and appreciate the efforts of all these people around us who work outdoors in the cold.

Here are some heart-warming stories on #TumhariMehnat that are truly inspirational.

 

Are you breaking your own heart?

Because of today’s fast paced lifestyle, most of us are too busy trying to achieve one goal after the other and in this rat race we forget to take a moment out for our health. Particularly, heart health. Be honest, when was the last time you actually thought about the organ that pumps blood throughout your body? Was it after your last breakup when you thought you wouldn’t be able to get over the pain?

Breakups are painful yes. But you know what’s even more painful? HEART ATTACKS. It’s no joke fellas. In 2013 WHO estimated that around 31% of all deaths in Pakistan were due to cardiovascular diseases. Cardiovascular diseases or CDVs for short are caused when you have an unhealthy lifestyle or have history of the disease in your family. Obesity, high blood pressure, high glucose and cholesterol are some risk factors that could contribute to heart disease. Do you know why I know all this? Because of the brilliant and timely initiative #ProjectDKL or “Project Dil kay Liye” by Tabba Heart Institute to create awareness on heart healthcare this World Heart Day.

As a part of the project, Tabba Heart Institute conducted an activity at LuckyOne Mall from 22nd to 24th September 2017 and also did an online awareness campaign with the help of a handful of bloggers (me being one of them duh) (Is duh still a thing? Curse you Gen Z and your hip new vocab, I feel so old). During the activation of #ProjectDKL at LuckyOne Mall, thousands of people were engaged in healthy activities and games. People were given several giveaways on answering a health-related quiz and playing healthy games.

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Globally, over 17.5 million people die every year due to heart diseases. We get so freaked out by epidemic outbreaks and yet it’s ironic that no one actually takes these major preventable diseases seriously.

World Heart Day is celebrated on 29th of September all over the world to inform people around the globe that heart disease and stroke are the world’s leading cause of death.

#ProjectDKL serves as a platform to create awareness about heart diseases encouraging people to focus on their heart’s well-being and keep it healthy and happy.

Project DKL is a way of life, it aims to create a healthy environment, encouraging people to switch to a healthier lifestyle through exercising,  eating healthy, quitting smoking & getting regular medical check ups done. Being a fitness newbie myself, I would suggest that if you are interested in improving your health, take baby steps. Start with a 15 minute daily walk at any time of day and slowly incorporate longer and more complicated exercises to your routine according to your own pace. Similarly, make healthier choices while eating. Skip that fizzy drink, get water instead. Switch the mashed potatoes with a side of grilled veggies with your steak. Have a fruit salad for dessert.

The hashtag #ProjectDKL was one of the top Twitter trends on Saturday, 23rd September 2013 with Twitteratis, Journalists and even nutritionists like Saddaf Fayyaz sharing positive tweets on the hashtag. You can also join in the conversation on the hashtag if you want to help raise awareness about heart health.

Tabba Heart Institute is one of the best and most comprehensive cardiology services providing institute in Pakistan, recognized by American College of Cardiovascular Diseases for its efforts and contribution. You can check out the great work Tabba Heart Institute is doing on Facebook and their Website.

Don’t forget to keep your heart healthy and remind others of why today is so important.

 

Mi 6 sold out in one week in Pakistan

Mi 6, Mi Max 2 and lines of Mi Ecosystem products make a new record of popularity through Smart Link Technologies distribution

Xiaomi’s official distributor Smart Link Technologies announced the fast sold out for the latest innovative products Mi 6, Mi Max 2 which were launched a week ago during an event at Beach Luxury Hotel Karachi.

mi 6

Known worldwide as the mastermind behind quality, innovation and creative thinking, Xiaomi has once again revolutionized the way Pakistanis utilize smart phone technology. Keeping the company’s value driven strategy alive, Smart Link Technologies, the official distributor of Xiaomi, have launched two latest smartphones Mi 6 and Mi Max 2, and a bucketful of Mi Ecosystem products throughout Pakistan starting Aug 21.

All these products are available on http://www.mistore.pk and http://www.daraz.pk

Director Marketing, Mr. Ahmed Butt said “Xiaomi is bringing their flagship smartphones for the first time in Pakistan. We have no doubt that these flagship phones are going be the disrupter in the market for bringing the most innovative technology at such an amazing price.”

Priced from Rs. 46,999, Mi 6 is a performance beast powered by the Qualcomm’s lightning-fast Snapdragon 835 and a startling 6GB RAM. The four-sided curved glass body and stainless steel frame house a gorgeous 5.15″ display.

Mi 6 comes with wide angle and telephoto lenses used to incredible effect, particularly the ability to shoot beautiful portraits with out-of-focus backgrounds. The two lenses allow Mi 6 to calculate what is in the foreground and what is in the background, creating a depth of field effect that typically requires a DSLR camera to achieve. In addition, an improved Beautify mode that makes selfies look more natural, now works with the rear camera on Mi 6. Mi 6 also features 2x optical zoom, which makes sure photos of distant subjects remain clear, while 10x digital zoom is also supported. Mi 6 also comes with four-axis OIS so images and videos remain sharp, reducing the effect of handshake or motion.

Xiaomi and Smart Link have also launched Mi Max 2 with a Rs. 34,900 in Pakistan. With a 6.44-inch supersized screen, Mi Max 2 is perfect for watching movies or TV shows on the go. In addition, the dual speakers on Mi Max 2 intelligently activate in landscape orientation, transforming it into a mobile theater with an immersive audio experience.

mi max 2

Thanks to MIUI optimizations, Mi Max 2 is great for use in any situation. With “One-handed mode”, which is a feature that makes the usable display smaller, users can still navigate with ease using just one hand. With “Split screen”, two applications are able to run in the foreground, letting users make full use of the large 6.44-inch display. For instance, a user can watch a video using the top half of the screen while replying to messages in the lower half.

Mi Max 2 is powered by a massive 5300mAh two-day battery, which provides up to 18 hours of video playback, 21 hours of GPS navigation, or 57 hours of talktime. The huge battery means that Mi Max 2 can even charge other smartphones connected to its USB Type-C port. Despite the large capacity, Mi Max 2 is able to charge 68% in one hour as it supports Qualcomm’s Quick Charge 3.0 with parallel charging, which allows fast charging while controlling temperature increase.

Mi6 and Mi Max 2 are very strategic models for Mi. These are high end models with best in class features and extremely competitive prices. With strong products like these, Mi is surely destined to create waves in the industry.” Director Sales and Strategy, Mr. Zain Aftab said.

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Smart Link has also introduced lots of amazing Xiaomi eco products including high capacity Mi Power banks, Mi bands, Headphones and Earphones, Mi Bluetooth Speakers, Desk Lamps, and the Amazfit PACE.

About Xiaomi:

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. We believe that high-quality products built with cutting-edge technology should be made accessible to everyone. We create remarkable hardware, software, and Internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories. With presence in over 30 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand.

About Smart Link Technologies:

Established in 2016, Smart Link Technologies is a brainchild of a pool of professionals whose strong vision and even stronger conviction paved the way for an exclusive partnership with Xiaomi. They believe in reaching out to both the low-end and the high-end consumers and still give out state-of-the-art and warranted products at the best possible prices. As we live in an age where the digital world meanders from smartphones to smart everything – we see it all around us. Smart Link Technologies strives to connect latest technology with modern and innovative sales techniques to change not only how brands are marketed but also how they define themselves.

What this Pakistani Bride did on her Wedding Night will Shock You

A wedding day has to be one of the most important days of a person’s life. It’s exciting, exhilarating, exhausting and most of all, nerve wracking. After all, it’s the start of a new life with a new person in a new home! Everything changes after shaadi, which is why, this blushing bride chose to do something that shocked everyone!

Munawal Javed and her newly wed husband love McDonald’s and that’s why as soon as they were done with their nikkah ceremony, they headed over to McDonald’s for some delicious ice cream to celebrate! 

The wedding party, including the beautiful bride herself were decked up in their wedding dresses which made the incident even more amusing! 

Even the folks over at McDonald’s Pakistan were pretty excited that this happened. Anyways I’m super happy that girls these days are breaking the ‘sharmeeli dulhan’ stereotype and I wish Munawal and her husband best of luck for their new life. May they stay happy and keep enjoying their McDonald’s! 😂🍔🍟🍦

Did you or do you plan to do something like this on your wedding day? Let me know in the comments!

Don’t wear that, you look like an aunty

Aunty- like it’s a bad thing, growing old

Outdated. Old. Undesirable.

Like the stretchmarks on her body and the wrinkles on her face are an insult

Her silver hair, pleated in a braid

Each strand screaming wisdom and courage and beauty

Each wrinkle etched with the battles she has faced

And survived.

So please, go ahead.

Call me an aunty,

But only do it when you mean it as a compliment.

[Press Release] Xiaomi brings Redmi 4X to Pakistan in partnership with Smartlink Technologies

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With the launch of Redmi 4X, Xiaomi demonstrates its commitment to the market
One of the world’s leading technology company Xiaomi launches Redmi 4X in Pakistan on Saturday through distribution partner SmartLink Technology. The launch event took place in Lahore on Friday and was hosted by none other than the witty Taimur Salahuddin AKA Mooroo.
Audiences were provided double dose of entertainment with the hilarious jokes of Mooroo and scintillating performances by Pakistan’s leading band Noori and Nescafe Basement band with Altamash Sarver who made audiences dance to their favourite tracks. The stunning Mira Sethi also made a special guest appearance who was all praises for the newly launched Smartphone, equipped with the latest technology in an affordable price.
Smartlink Technologies Marketing Director Ahmed Butt was quoted as saying, “Majority of the Pakistani consumers prefer to purchase smartphones remaining in this price bracket and thus this bracket has always remained a key market for all brands. We have confidence that Redmi 4X will be a hit within its own price bracket, as the smartphone surely outperforms its competition in the market.”
Redmi 4X
Redmi 4X features a full metal body, is the slimmest in design at just 8.65mm of thickness and weighs a mere 150g. Equipped with a 4100mAh battery, Redmi 4X has an impressive standby time of up to 18 days! Bid those dying battery issues adieu! It will be available with a 3GB RAM and 32GB storage, so users can multi-task more efficiently, having more space for their downloaded applications and images. Redmi 4X will be available in the markets from Saturday in black a price of Rs 18,900.

The smartphones will be available offline across the country and online at official mistore.pk and at authorised online sales agents including Daraz.pk and Yayvo.com.

Every Redmi 4X will ship with MIUI 8 which builds in several technology breakthroughs such as being able to clone apps and manage multiple accounts on the same phone. This means that users can have two instances of a messaging app on the same phone that correspond to different accounts, removing the inconvenience of having to log in and out on the same app. With MIUI 8, users can also split their smartphones into two accounts. This means that a different password or fingerprint can allow you to access a different home screen entirely, with independent apps and data. According to their needs, users can choose to merge certain data such as the address book and their call log history.

Key features of Redmi 4X:
• Qualcomm Snapdragon 435 with (Octa-core 1.4GHz)
• 4100mAh battery
• 13MP camera with PDAF; 5MP front camera
• 5-inch HD display
• Dual SIM (3-choose-2 hybrid SIM tray)
• LTE support
• 3GB RAM + 32GB Flash
• Up to 128GB microSD expandable storage
• Rear fingerprint sensor
• Available in Black

About Xiaomi
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. We believe that high-quality products built with cutting edge technology should be made accessible to everyone. We create remarkable hardware, software, and internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories. With more than 70 million handsets sold in 2015, Xiaomi is expanding its footprint across the world to become a global brand.

About Smartlink Technologies
Established in 2016, Smartlink Technologies is a brainchild of a pool of professionals whose strong vision and even stronger conviction paved the way for an exclusive partnership with Xiaomi. We believe in reaching out to both the low-end and the high-end consumers and still give out state-of-the-art and warranted products at the best possible prices. We live in an age where the digital world meanders from smartphones to smart everything – we see it all around us. Smartlink Technologies strives to connect latest technology with modern and innovative sales techniques to change not only how brands are marketed but also how they define themselves.

Get Baby Soft Skin with 3 Ingredients from your Kitchen Cabinet

I took this off a tumblr post but can’t find it anymore so rewriting.

 

1. Mix one part oil with two parts sugar. It can be any oil, I used coconut. You can even use canola oil. Add few drops of vanilla essence for scent (optional).

 

2. Take a bubble bath or a really nice long shower if you don’t have a bathtub.

 

3. Shave your legs, arms and any other areas of your body that you want. If you like waxing, do that before the bubble bath.

 

4. Get out of the shower and scrub yourself with the sugar scrub.

 

5. Use a disposable razor to shave after using the scrub. This is not to remove hair but the dead skin that you have just scrubbed off in step 4. It will look grey and quite disgusting tbh.

 

6. Wash yourself with your favourite shower gel to get the oil off and pat dry.

 

FEEL LIKE A DAMN GODDESS.

7 Reasons why you should add Oats to your Breakfast

We have all heard this at least once in our lives;
Breakfast is the most important meal of the day.
And yet, when it comes to this meal, most of us are hasty and careless or right out skip it. It’s understandable since mornings are the busiest time of the day and we are just looking for a quick kick of energy that we can get from a simple cup of coffee. So why bother right? Wrong. What we eat for breakfast fuels our entire day and even helps in controlling unnecessary hunger pangs and over eating.
Your standard breakfast should be quick, delicious and nutritious. You should consume a fruit, some dairy products, protein (egg is great!) and a good source of fiber. Here are 7 reasons why you should choose Oats instead of the regular bread options for your breakfast:
1. Oats are loaded with Dietary Fiber
Oats are rich in a specific type of fiber called beta-glucan. This particular type of fiber is known to help lower levels of bad cholesterol.
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2. Oats help lower your Cholesterol
Oats contain soluble fibers that help in reducing the absorption of bad cholesterol in your blood.
3. Regular Consumption of Oats can help lower your risk of Heart Disease
Oats contain a a specific type of fiber called beta-glucan that helps in lowering the risk for heart disease and diabetes.
4. Oats can help regulate your Blood Pressure
Some studies suggest that eating oats is just as effective in regulating blood pressure as taking blood pressure medication!
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5. Oats are a great way to combat Obesity
Researchers believe that consuming oats not only helps in combating obesity but also increases immunity.
6. Low in Calories
If you’re watching your calories, add a cup of these babies to your diet. One cup of dry oats contains just around 300 calories.
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7. Oats are packed with Vitamins and Minerals
Oats are known to contain Manganese, Phosphorus, Magnesium, Zinc and Vitamin E along with others.
So ditch the Quinoa fad and grab yourself a pack of Quaker Oats from your nearest store since the world’s favourite oats are now officially available in Pakistan!
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When it comes to breakfast, no one knows better how to provide a nourishing good start to the day than Quaker. This winter when oatmeal season is in full swing, the world-renowned and beloved brand Quaker made its official launch in Pakistan. 
Oats are a nutrition powerhouse; a rich source of dietary fiber, a good source of plant-based protein and it helps to reduce cholesterol in your body. With these many healthy benefits and more, Quaker Oats doesn’t compromise on taste!
To showcase the delicious and versatile nature of oats, Quaker hosted a brunch at Cosa Nostra Lahore which included a buffet of scrumptious breakfast and brunch foods incorporating oats. The who’s who of the town were there to taste all the smoothies, pancakes, granolas and salads. The admired Chef Mehmood showcased five-star recipes featuring Oats: Oatfully good omelette, Oat Quesadillas and Oat crumbed fish. You can check the recipes on Quaker Pakistan (@QuakerPK) Facebook Live videos. Bellies satisfied with the tasteful food, the attendees had similar parting comments: it was a wonderful and #OatsomeBrunch.
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Note: This is a sponsored story but the facts and opinions mentioned in the piece are authentic.

7 words every new mom or mom-to-be needs to know 


Caring for a baby is a lot of hard work. It is emotionally, physically and mentally exhausting. Especially if you’re a first time mom, you’re stuck with random advice from friends and family and the worst thing is, they all contradict each other! 

The roller coaster ride can be rough because as soon as you’re settling into w routine, your baby starts doing something new. So here is my list of top 7 concepts that you should familiarize yourself with, to make sure you know what to expect. 

1. Post Partum Depression/Baby Blues

Over 80% of women suffer from the baby blues right after the birth of the baby. It’s exhausting, overwhelming and painful to care for a tiny little human that depends on you, that too with a cocktail of hormones messing up your brain and post delivery injuries. If you feel like crying for no reason, don’t beat yourself up about it, it’s completely natural. But if your baby blues last for more than 15 days and if you start getting thoughts of self harm or harming the baby you should consult with a psychiatrist immediately. 

2. Cluster Feeding

When your baby is almost 2 weeks old, he/she will go on a feeding marathon. If you’re exclusively breast feeding, you will definitely miss out on a LOT of sleep and go through a lot of exhaustion. You will also hear people around you saying that your milk is not enough to satisfy your baby’s appetite and that you should switch to formula. While there’s nothing wrong with supplementing with formula, it’s best for your baby if you can battle it out and get through this time. Your baby is actually doing something called ‘cluster feeding’ which means your baby is developing well and is naturally boosting your milk supply for the months to come. 

3. Colic

Even typing this out gives me shudders. Colic is a terrible terrible thing for both baby and parents. Since it’s such a lengthy topic, I won’t go into it but I would highly recommend you try gas drops, cycling, tummy time to help ease your baby’s pain. 

4. Congestion 

The stuff of nightmares, it is a pain to watch your little one struggle to breathe through a blocked nose. Ease the pain by using some saline drops and the nosefrida, it’s a handy device that sucks out the snot from your baby’s nose without any intrusive method such as the bulb syringe. 

5. Sleep Regression/Growth Spurt

Boy oh boy. Just when your little one is settled in a routine (probably in the 6th) month, you will have to deal with long sleepless nights once again. Because your baby is learning new tricks such as rolling over, trying to sit up and crawl, he/she is building up a lot of energy and by sleep time, is either too excited or too tired to sleep. Sleep regression is often linked with growth spurts that usually happen in the 4th, 6th and 9th month. I found that massaging her tiny legs at night helped calm her down but most times you’ll just have to wait it out. Sleep regression lasts from anywhere between 2 to 6 weeks. 

6. Teething 

Although I haven’t personally experienced this one yet since Samar is in her pre-teething phase, let me tell you this. Invest in a really good teething toy that is easy to grip and made of non toxic rubber. I invested in Sophie the Giraffe that you can get off Amazon for around $10 and it’s her favorite thing in the world. 

7. Separation Anxiety 

Somewhere around the 6th or 7th month, your baby will start to notice when you leave. Sadly, since she has a terrible memory right now, she won’t remember that you always come back. She’ll think you’re leaving her and moving to Russia. This might result in extreme clingy and fussy behavior and a crying session that will make your heart wrench. Don’t worry because eventually your baby will realize that you always come back and this will end only to begin again when she’s a toddler! 

I hope you ladies do some more research on these words and you power through motherhood like queens! 

Happy Parenting 🙂

Favourites from #qhBCW 

Can you guess what time it is? It’s the time when I pretend to be a fashion critic!

In today’s edition of play pretend, I am going to show you my favourite pieces from the Qmobile Hum Bridal Couture Week.

But first, let’s talk about… Brands! So apart from the regular fashion brands who obviously have every reason to be at a fashion show we also had glimpses Sweet Touch, Interwood Mobel as well as Jdot.

Sweet touch kept it hush on social media with just some live coverage on their official platforms. Interwood Mobel created a luxury furniture setup and called it ‘Fairytale Wedding’ and kept the hype down to a few posts by bloggers and instagram fashion reporters but their hashtag #FairytaleWedding managed to trend alongside the official hashtag #qhBCW.

The official sponsors of the show, Qmobile had spectacular coverage online via their official accounts as well as key blogger engagement. It’s interesting to note that even though the official hashtag for the evening was #qhBCW, the bloggers who were engaging with the Jdot brand used an alternative hashtag to tweet about the event that was #JDotAtBCW.

Now that I’ve stopped geeking tf out, here comes the glamour!

Hum tv bridal couture week 2016 bcw wardha saleem interwood qmobile sweet touch jdot jdotatbcw fairytalewedding qhbcw

Wardha Saleem

Hum tv bridal couture week 2016 bcw faiza saqlain interwood qmobile sweet touch jdot jdotatbcw fairytalewedding qhbcw ziggy menswear

Ziggy Menswear

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Hum tv bridal couture week 2016 bcw faiza saqlain interwood qmobile sweet touch jdot jdotatbcw fairytalewedding qhbcw

Faiza Saqlain

Hum tv bridal couture week 2016 bcw faiza saqlain interwood qmobile sweet touch jdot jdotatbcw fairytalewedding qhbcw qmobile rising star HEM

Qmobile Rising Star: HEM

Hum tv bridal couture week 2016 bcw faiza saqlain interwood qmobile sweet touch jdot jdotatbcw fairytalewedding qhbcw aisha imran

Aisha Imran