What: #BeGreen campaign
When: From 25th Dec 2012 to 25th Jan 2013
Prizes: 4 iPods, 25 T-Shirts and 1 Adventure Trip Pakistan Tour for two people.
Mechanics: People have to share positive thoughts and facts about Pakistan to show our country in a positive light to the rest of the world. One random winner daily gets picked based on the number of tweets they shared and the quality of the tweets they posted.
I like the campaign since it will help break stereotypes and engage people in a positive discussion about Pakistan which is much needed at this point in time.