Pond’s Pakistan- #SmallChange

I haven’t posted any campaigns in a while so I jumped at the opportunity to do so when I came across the @PondsPK #SmallChange campaign on Twitter.

The idea is to promote a healthy beauty regime by asking people to tweet with the hashtag #SmallChange and tell Pond’s Pakistan about the small effort they made to make themselves more beautiful. The mechanics of the campaign are simple. You have to follow the twitter account @PondsPK and then tweet with the hashtag #SmallChange to get a chance to win an exclusive gift basket from Pond’s Pakistan. Since I use Pond’s Pure White facewash, here’s what I tweeted to them:

and

Fingers crossed! πŸ™‚

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