I attended the launch of Pond’s 100 Miracle Workers with Arsalan M. Khan and Ahsan Saeed on the 12th of March 2014. The event was hosted at Cafe Flo and was a true reminder of the fact that women in Pakistan are in no way any less capable than their male counterparts.
The event itself was to celebrate 100 accomplished women across Pakistan and to honour their achievements and strength. The core idea behind the movement was to highlight accomplished Pakistani women who juggle with the demands of their professional careers, maintain a home and bring up children with grace and style day in and day out.
The launch event unveiled the Top 10 Miracle Mentors, who were voted for via email and in a poll led by SUNDAY magazine. A Miracle Mentor is defined as one who has successfully juggled the twin challenges of motherhood and vocation, while looking polished and chic. The Miracle Mentors who were present at Café Flo spoke of how pleased they were to be a part of this new endeavor to showcase the women of Pakistan. Among the attendees were Atiqa Odho, Rukaiya Adamjee, Vaneeza Ahmed, Shamaeel Ansari, Saeeda Mandviwalla, Tasneem Nakhoda, Anila Weldon, Chef Shai, distinguished guests, entrepreneurs, bloggers, key media and sponsors.
Speaking of the event, Miracle Mentor Atiqa Odho said: “I am delighted to learn that such forums are being activated to support women’s contribution and efforts in our society. I shall definitely help where ever I can as you know that I have a special place in my heart for brave, capable & empowered women who help carry Pakistan ahead in difficult times.”
The Pond’s Miracle Journey is the brain child of GolinHarris, a new global communications Company in Pakistan, headed by Fareshteh Aslam known for her work previously in the LUX Style Awards and the PFDC Sunsilk Fashion Week. Fareshteh is known to have a golden touch. Whatever project she works on turns out brilliantly splendid.
Each of the 10 Miracle Mentors will select and present their Top 10 Miracle Workers twice a month starting April, till by end August there will be a Top 100 Miracle Workers. Each of these Miracle Workers need to have the following: career woman, involved mum, perfect wife/daughter.
I was delighted to meet the the elegant Frieha Altaf at the event who organized and managed it with her agency Catwalk Productions. She will be coming up with something grand for the grand finale, scheduled to be held after the Top 100 Miracle Workers list is finalized in August.
Watch out for announcements to who’s made it to the list of Miracle Workers twice a month from April!
What else did we do at the event besides celebrating Pakistani Women? We took selfies of course!