Dove: Patches – The ultimate beauty secret

Have you ever wondered what makes you beautiful?

Is it your eyes? Your hair? Your skin? Or the way you dress up?

The way you sport those glamorous high heels? The way the deep scarlet lipstick makes your smile stand out from the rest?

But what about the times you can’t get enough sleep and have swollen eyes?

What about the time your hair just won’t behave?

What if you suddenly break out in pimples?

What if you just cannot wear those pumps and would rather wear your favorite pair of flip flops?

You are beautiful no matter what, as long as you think it. Believe it. Show it.

Dove documented the journey of 15 women who discovered that #BeautyIs a state of mind. The video was unveiled at Verde Bistro Cafe in Pakistan on the 9th of April 2014 as part of the worldwide launch synchronized with 66 other countries. The event was attended by bloggers and women who embody beauty, elegance and strength.


Through fun activities, the bloggers understood the concept of beauty and that it lies within.

You can watch the video here:

Dove: Patches from Dove Pakistan on Vimeo.

Confidence is a woman’s greatest accessory, so make sure you wear it all the time!


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