[From Press Release]:The designers for the Sunsilk Fashion Edition for 2014 were revealed at an exclusive bloggers meet in Karachi this week. While HSY and Khaadi were part of the lineup last year too, this year the new additions were FnkAsia and Sana Safinaz alongwith HSY and Khaadi.
Since 2013 Sunsilk has been commemorating the PFDC Sunsilk Fashion Week by commissioning designer bottles for their range of shampoos. The Sunsilk Fashion Edition bottles bring fashion to the consumer’s doorstep and truly delight them with a high fashion offering at an affordable price.
For 2014 the brand new bottles were revealed according to the variant colours. There was HSY who designed the glamorous and iconic Sunsilk Black Shine, Fnk Asia’s yellow variant featured the brand’s vibrant colours and bold ethnic motifs while both Khaadi for the Hairfall Solution mustard bottle and Sana Safinaz for the Thick and Long Pink variant dressed the bottle in their signature lawn prints and motifs.
FnkAsia’s design for the yellow Soft & Smooth bottle was funky with the brand’s signature bold and ethnic motifs. Designer Huma Adnan drew inspiration from the “freedom of spirit that exudes from the women in Tharparkar as they are not shackled by urban laws.”
HSY who glamorized Sunsilk Black Shine with a black and gold design said, “Our inspiration for the black shine bottle was pure glamour, lots of glitter and bold gold. There is nothing sexier than slinky black shine and our inspiration was black satin silk with a dash of gold.”
At the other end of the design spectrum are the always popular lawn motifs and designs. It’s hard to miss the gold Hairfall Solution bottles with its trademark Khaadi print. Shamoon of Khaadi says, “Our bottle was designed keeping gold hues in mind. It fits in well with this years’ lawn collection.”
The Thick & Long pink bottle carries the classic Sana Safinaz paisley motifs and according to Safinaz is “clean, uncluttered and very pretty.”
Four models representing each design, wore the signature colours and ensembles designed by each design house. The Sunsilk Fashion Edition bottles are eagerly awaited each year and will be available to purchase at all retail outlets later this month.
Sunsilk Brand Manager Madiha Saeed said, “We love the fact that each bottle is true to the essence of the respective designer. All of them are so different and yet so exciting. We are delighted to turn our bottles into a bit of high fashion for our girls, designed by their favorite fashion designers.”
At the PFDC Sunsilk Fashion Week in April this year, the brand had initiated the fun Guess The Designer for the four new Sunsilk bottles. On all four days of Fashion Week, the glamourous Sunsilk Lounge at the Red Carpet featured the colours and motifs and bits of the designer’s work and all invitees and guests were asked to participate in the Guess the Designer digital game.
Anisa and Amina Khan of RAKA created the glamorous lounge designs and the final reveal stands at the event.