Fifth Element partners with Swarovski as official distributor in Pakistan

Swarovski, the global leader in cut crystal and fashion jewelry, announced the appointment of Fifth Element Group as its official distribution partner in its loose crystal business in Karachi, Pakistan, at a store launch on 13th October 2014.


 Located at 10th Commercial Lane Zamzama, the store features Swarovski’s globally recognized innovative excellence and artistic collaborations with the well- established names and emerging talents of the design world.




Swarovski has now begun investing in Pakistan, an important emerging market for fashion, jewelry, accessories, interior design and lighting. Pakistan’s exciting young design talents and up-and- coming brands in segments such as couture, prêt-à-porter, traditional wear and footwear, among many others, present the opportunity for exciting collaborations.



With over 35 years’ experience of working with Swarovski, Fifth Element Group has amassed a deep understanding of both Swarovski’s loose crystal assortment and the jewelry market. On hand will be a design consultant from Pakistan to provide practical support with trend research findings, including how to adapt such information to suit the local market. Application assistance with using the loose crystal innovations that are launched every year will also be available, together with help in developing local craftsmen and women, and creating domestic and international platforms to promote design. Fifth Element Group’s expert new team will provide customers with first-class service spanning all stages, from trend information and design to product creation and distribution, making the company the ideal partner to represent Swarovski in Pakistan.


About Swarovski:

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while the Swarovski Foundation supports creativity and culture, promotes well being, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,480 stores in around 170 countries, more than 24,000 employees, and revenue of about 2.33 billion euros in 2013. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2013, the Group generated revenue of about 3.02 billion euros and employed more than 30,000 people.



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