Dubai – January 10, 2015 – This past weekend Tim Hortons gave its customers another reason to love coffee with the launch of its new Dark Roast blend, which joins the Company’s iconic Original premium blend. To celebrate, guests at “Skydive – Dubai” were invited to enjoy an enhanced tasting experience highlighting the full, rich profile of the new coffee blend…in the dark!
The event was packed with music, entertainment, and activities for guests both young and old, who were thrilled to receive skydive passes. Professional skydivers toting branded Tim Hortons and Dark Roast flags marked the official launch of the coffee. Guests joined the conversation and excitement online using the hashtag #DivewithTimHortons on Facebook, Twitter, and Instagram.
“The launch of Dark Roast is historic for Tim Hortons and it couldn’t have come at a better time than during our 50th anniversary year and the 20th anniversary of Dubai Shopping Festival,” said David Roy, Managing Director, Tim Hortons International. “At Tim Hortons, we pride ourselves on serving best-in-class coffee and responding to the evolving tastes of our guests, and our new Dark Roast blend further reaffirms that commitment. We are confident that the people of Dubai will enjoy this new blend and are inspired to include Dark Roast in their daily coffee routine.” Said Santhosh Unni, Chief Executive officer- Foods business of the Apparel Group
Tim Hortons Dark Roast is a brand new premium blend made from 100 per cent Arabica beans, sourced from the world’s most renowned coffee regions. The new blend offers hints of citrus, cocoa and earthy tones with a rounded body. It is carefully roasted to bring out the full, rich flavour and aroma of a dark roast coffee, while ensuring a perfectly smooth finish.
The new Dark Roast coffee is now available at Tim Hortons across Dubai, and soon at all other Emirates.
Follow Tim Hortons on Twitter (@TimHortonsGCC) Facebook (facebook.com/TimHortonsGCC) and Instagram (@TimHortonsGCC) and read more on the launch on #DivewithTimHortons