Masala Family Festival [Press Release]

The two-day festival provided families with an opportunity to plan a perfect day out, meet their favourite Masala chefs, shop to their hearts content, watch live cooking demonstrations by Masala chefs and purchase autographed copies of their favourite cookbooks. This year the audiences were also treated with a surprise visit by HUM Sitaray’s morning show diva, Shaista Lodhi.

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Staying true to its commitment of providing quality entertainment to masses, Pakistan’s premier entertainment network, HUM Network Limited organized the country’s biggest and much anticipated family festival-Masala Family Festival 2015at Expo Centre Lahore on October 10 and 11. The festival attracted a huge number of visitors from all corners of the city and culminated with thunderous applause by the audiences in appreciation of the organisers. The two-day festival provided families with an opportunity to plan a perfect day-out, where they met their favourite Masala chefs, shopped to their hearts content, watched live cooking demonstrations by Masala chefs, and purchased autographed copies of their favourite cookbooks.

The audiences were much enthralled by the live cooking demonstrations by all Masala chefs at different times during the two-day festival, as it gave them a chance to interact with their favourite chefs. The highlight of this two-day event was the interactive session of Masala’s cooking experts at the Publications booth of HUM Network where they signed copies of their cookbooks and took pictures with audiences. Apart from having a chance to interact with their favourtie chefs, this year the audiences were treated to a surprise visit by the morning show diva and host of HUM Sitaray’s Sitaray Ki Subha, Shaista Lodhi. The audiences cheered and applauded as she took the stage and interacted with them.

“HUM Network always takes initiatives to bring back the life that this country once had and Masala Family Festival has successfully proved that Pakistanis still love to have a good time with their families if provided a safe environment and quality entertainment. We would like to thank all partners and visitors for making Masala Family Festival a huge success”

said Sultana Siddiqui, President HUM Network Ltd.

The other highlight of Masala Family Festival Lahore was the kids’ arena, providing entertainment to kids of all ages. The huge and beautifully set-up kids’ arena had wide ranging fun options, from jumping castles to floating ship to Ferris wheel, merry-go-round, train rides and cats & dogs show to keep them occupied.

Visitors also had a field day shopping as all major FMCG companies were part of the event, selling everything from household appliances, food items and crockery to jewellery, clothing and much more. To satiate the appetites of the visitors, the organisers had arranged for lots of food and drinks stalls as well. The festival concluded on a high note with performance by underground bands from Lahore who performed to audiences’ requests and received applause and appreciation from the attendees.


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