Attention Mothers! Do you know the importance of #First1000Days?


Ever since the moment a woman finds out she is going to be a mother, her personality starts changing. Maturity, empathy, unconditional love and prayers are some words synonymous with motherhood. However, with the plethora of good feelings and vibes comes the terrible panic and stress that has every mother feeling helpless.

What if my baby has a disability? What if my toddler can’t talk properly? What if my pre-schooler fails everything? What if my teen gets exposed to peer pressure? The worries never end.

Some of these worrisome thoughts simply have no substantial reason behind them and often cannot be controlled by parents. However, there is a considerable number of problems you can reduce for your child if you pay attention to a simple fact:

The nutrition received in the #First1000Days* of the life of a child directly effect the rest of his life.

Nestlé Pakistan organized a blogger meet at Pearl Continental Hotel, Lahore under its initiative ‘Nestlé Start Healthy, Stay Healthy’ to communicate this very message to the audience.

Dr. Huma Fahim, Medical Advisor at Nestlé Nutrition, gave the audience an informative presentation which explained in detail how malnutrition (which consists of under-nutrition as well as over-nutrition) in the first 2 years of a baby’s life can cause adverse effects to the quality of later life.


In Dr. Huma Fahim’s words, “Evidence accumulates around the fact that environment experienced during the critical time windows of pre and post natal development have modulating effects on health later in life. In particular, the first 1,000 days of life (from conception until second year of life) is considered as a crucial period of life during which the nutrition one takes in plays an important role in determining the health of a person later in life. The first two years represent the most critical period of growth and development. For example, most of the brain development is completed by the age of two years and the height that a child has at 2 years is almost half the height that child will have as an adult.”


Waqar Ahmad, the Head of Corporate Affairs, said, “Nestlé has an expertise in nutrition and believes it has a responsibility to share that expertise. We want to promote better health through good nutrition in the first 1,000 days of life. Research shows that children who don’t get proper nutrition in their early years can’t fully develop their physical and cognitive potential and are at an increased risk of poor health as adults.”


Blogger and Key Opinion Leader Aman Inam said, “The #First1000days session was very informative and well organized. Such events should take place frequently to keep us aware of such important facts. I had a great time at the event as I got to interact with other bloggers along with taking part in different fun activities and sessions happening there. Glad to be part of it.


The most interesting fact that I learnt during the session was that whatever the mother eats while pregnant, the baby’s tastebuds develop a preference for that food. So if the mother eats a lot of greasy food with high sodium levels, the kid is doomed to a life of McDonald’s cravings 😀


The event was attended by my fellow bloggers and key opinion influencers who all pledged to use their influence to raise awareness about the importance of nutrition in the #First1000Days of a child’s life.


You can find out more about the campaign by checking out the hashtag #First1000Days on Twitter and Instagram.



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