L’Oréal Pakistan hosted the graduation ceremony of its philanthropic professional program “Beauty for a Better”
L’Oréal Pakistan hosted grand event of graduation of its philanthropic professional program recently in Lahore.
L’Oréal Foundation focus on two main commitments; promoting science and providing help to the most vulnerable members of society through beauty. Conveying the values of excellence, generosity and creativity, science is at the core of the Foundation’s commitments, most particularly its commitment to supporting women researchers through its “For Women in Science” program, a worldwide initiative in partnership with UNESCO. The Foundation’s other commitments, whether education/training, socio-esthetics, and reconstructive surgery, are based on a vision of beauty as a way to improve the lives of disadvantaged people and help them re-enter the world of work, a way to help them regain the sense of self-esteem and self-respect necessary for a life of dignity.
L’Oréal has been present in Pakistan since 2009. Today the subsidiary covers a range of brands from the Group’s Consumer and Professional Products divisions, including L’Oréal Paris, Garnier, Maybelline New York, L’Oréal Professionnel, Kerastase and Essie. For more information about L’Oréal in Pakistan.
L’Oréal, the world’s leading beauty company, firmly believes that beauty can be life changing. “Beauty for a Better Life” – is a philanthropic educational program with the mission to help the less privileged members of our society gain employment and a sense of self-esteem through top quality, free-of-charge professional make-up training over a period of 3 months.
The “Beauty for a Better Life” program which was rolled out with the support of the L’Oréal Foundation and in partnership with the NGO, ‘ICARE’ hosted the graduation ceremony of the 1st batch upon the successful completion.
“Beauty for a Better Life” has been implemented across the globe in different countries to bring a positive change in the lives of the program beneficiaries through top quality, extensive and hands on training programs, free of cost.
L’Oréal Pakistan doing this initiative with collaboration of ICARE NGO as are the oNGO partner for this program which is headed by Mrs. Mehreen Syed – ICARE is officially registered under the Societies Registration Act, XXI of 1860. The training will take place at the IFAP, which works jointly with ICARE in Pakistan. ICARE is dedicated to providing high excellence education in the field of Makeup Artistry, skin care, hair care, styling and overall grooming in order to support entrepreneurship in women.
The graduation ceremony kicked off with a welcome note by Shahzain Hafeez, Product Manager L’Oréal Pakistan who spoke briefly about the program. This was followed by media addresses from General Manager DPP L’Oréal Pakistan, Salman Amjad and Mehreen Syed, Chairperson ICARE who all shared their thoughts on the inauguration of the educational program in Pakistan. This was followed by certificates distribution ceremony and group photograph of the graduates.
As the idea of beauty is itself associated with individuality and creativity, the program’s mission is to enable every participant experience a positive change and get equipped with professional make-up techniques. L’Oréal as an organization celebrates sustainable growth and individuality which is the main objective of this program in Pakistan.
Under the mentorship of Mehreen Syed who is the local spokesperson of L’Oréal Paris the graduates were able to get their hands on the latest techniques of makeup and styling. The extensive 3 month training enabled them to get familiar with the latest trends in beauty through a training which equipped them with practical knowledge. The aim of the program was to make the participating women self sufficient enough to support their families and helped them to get an experience through various stages of learning under qualified stylists.
The primary beneficiaries of the “Beauty for a Better Life” program in Pakistan were mainly women from disadvantaged backgrounds; unemployed women, as well as women experiencing social or family difficulties.
The “Beauty for a Better Life” program deploys customized theoretical as well as practical teaching curricula, delivered by quality instructors solely dedicated to the program’s limited number of students. The training will take place in a specialized institute IFAP (The International Fashion Academy Pakistan) which will help meet the needs of this program.
Speaking about the graduation ceremony of “Beauty for a Better Life”, L’Oréal Pakistan (General Manager DPP) Salman Amjad, “The program is an initiative to empower and educate women to make a difference in their lives. The program is designed in accordance with the international standards in theory and practice of the L’Oréal Foundation. In Pakistan, we specifically want to cater to the youth and to make them financially